Contents

    1. What is this course and why does it matter?

    2. Outline of the journey

    3. An introduction to Rosebud

    1. Why Search? Why SEO?

    2. The significance of keyword targeting

    3. Search Phrase Analysis

    4. Quiz: Why SEO?

    1. How do I rank for targeted keywords?

    2. Methodological digression: The importance of measurement

    1. The Story So far

    1. Why Technical SEO?

    2. Benchmarking

    3. Improving rankings: Competitor analysis

    4. Improving Rankings: URL Structure

    5. Improving rankings: Dynamic and Static URLs

    6. Improving rankings: HTTPS versus HTTP

    7. Improving rankings: Page titles

    8. Improving rankings: Meta-descriptions

    9. Improving rankings: Monthly site health check

    10. Improving rankings: Image SEO

    11. Quiz: Improving rankings

    12. Indexation: Google Search Console

    13. Indexation: Local SEO

    14. Indexation: Crawling Tech

    15. Quiz: Indexation

    16. Site Technology: Security

    17. Site Technology: Core Web Vitals

    18. Site Technology: Site speed

    19. Site Technology: CSS & JS

    20. Site Technology: Status Codes

    21. Site Technology: Schema

    22. Quiz: Site Technology

    23. Information Architecture: Crawl Budget

    24. Information Architecture: Crawl Efficiency

    25. Information Architecture: Optimizing Site Structure for Crawling

    26. Information Architecture: Understanding Robots Directives

    27. Information Architecture: Canonicalisation

    28. Information Architecture: International SEO (i) - Hreflang

    29. Information Architecture: International SEO (ii) - GeoIP redirection

    30. Information Architecutre: Breadcrumbs

    31. Information Architecture: Orphan Pages

    32. Information Architecture: Outgoing Links

    33. Information Architecture: Sitemaps

    34. Information Architecture: Pagination

    35. Information Architecture: Internal Linking

    36. Quiz: Information Architecture

    37. Ecommerce SEO: Introduction

    38. E-commerce SEO: Optimisation

    39. E-commerce SEO: Content and Link Building

    40. E-commerce SEO: Measurement

    41. Property SEO

    42. Quiz: E-commerce and Property SEO

    43. Videos: Video Sitemaps

    44. Videos: Youtube SEO

    45. What Harms Rankings: Duplication

    46. What Harms Rankings: Cloaking

    47. What Harms Rankings: Hidden Content

    48. What Harms Rankings: Broken Links

    49. What Harms Rankings: No Result Pages

    50. Quiz: What Harms Rankings

    1. What is onsite content and why does it matter?

    2. Competitor Analysis

    3. Content Strategy

    4. Keyword Targeting

    5. Headings

    6. Category Copy

    7. Topic Clusters

    8. 'People Also Ask' Content

    9. Keyword Stuffing

    10. Thin Content

    11. Quiz: Onsite Content

About this course

  • 79 lessons

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